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> "Surface" by Microsoft, Microsoft's answer to the iPad....
CBEntr
post Jun 19 2012, 06:43
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QUOTE
Microsoft Unveils Surface Tablet to Rival iPad

By SHIRA OVIDE
HOLLYWOOD, Calif.—Microsoft Corp. on Monday unveiled the first computer it has ever made, a tablet called the Surface that comes with a keyboard and other features designed to stand out in a market dominated by Apple Inc.

The new device, unveiled by Microsoft Chief Executive Steve Ballmer at an event for journalists here, is a sign of the new tactics the software giant has been forced to embrace as it tries to make up lost ground in the mobile market.

Microsoft said the smallest Surface tablet is 9.3 millimeters thick and weighs 1.5 pounds, which is similar to Apple's iPad, at 9.4 millimeters thick and 1.44 pounds. The Surface has a 10.6-inch screen compared with the iPad's 9.7-inch screen.

The Surface has a built-in kickstand and magnetic cover, which also acts as a touch keyboard. Microsoft didn't say whether the device would connect to cellular data networks or would be Wi-Fi only.

The Surface will "be priced like comparable tablets," Windows Chief Steve Sinofsky said. Microsoft will sell the tablets itself at Microsoft's handful of retail stores and through some online channels.

Microsoft didn't identify contractors who will manufacture the hardware, or provide much clarity on timing—except to say that the first Surface models will arrive when Windows 8 is generally available, which is expected to be in the second half of the year.

Mr. Ballmer styled the new tablet device as a vehicle to exploit its forthcoming Windows 8 operating system, and a variant called Windows RT that relies on different kinds of computer chips. The software is the first from Microsoft designed with tablet computers in mind, offering an interface called Metro that is designed to be controlled by a user touching a display.

Mr. Ballmer and other Microsoft executives repeatedly use the words "no compromises" to describe the tablet computers they envision running Windows 8 and Windows RT—which means that users will be able to use work-oriented tools like Microsoft Word and Excel programs, not just be used for watching movies and surfing the Web.

Microsoft also emphasized the use of the Surface with a keyboard, a convertible usage model that the company has helped champion and Apple has publicly discounted.

"The Surface is a PC, the Surface is a tablet and the Surface is something new that we think people will really love," Mr. Ballmer said in wrapping up the event, which lasted less than one hour.

Al Hilwa, an analyst at IDC, said the combination of PC and tablet features makes surface a "true converged" device. "A Swiss Army knife of a tablet?"

Microsoft's involvement with tablet-style computing goes back more than three decades, supplying software to companies for products designed to be activated with a pen-style device. But those machines failed to gain wide acceptance. The Surface, and the new versions of Windows, are an attempt to emulate the touch-based interaction that Apple popularized with the iPhone and iPad.

The company also used the name Surface for a tabletop computer it first demonstrated several years ago.

Microsoft executives said the company's decision to make a homegrown tablet computer fits with the history of Microsoft making hardware when it is needed to bolster the company's software, such as Microsoft's making one of the earliest computer mouses.

But by making its own tablet, Microsoft also risks taking sales away from a coming crop of Windows-powered tablets from its own allies. Microsoft traditionally has left the making of computers to partners such as Dell Inc., Hewlett-Packard Co. and Lenovo Group Ltd. Microsoft treading on the hardware-makers turf threatens to strain that long-standing business arrangement.

The computer makers' business is dependent on Microsoft, so they may not express annoyance publicly at Microsoft's trading on the hardware makers' turf. But at least some hardware executives are fuming privately at Microsoft's decision.

Microsoft's move to make its own tablet "comes with consequences, which is complicating choices for consumers and complicating relations with third-party manufacturers," said Sarah Rotman Epps, an analyst with Forrester Research Inc.

Mr. Ballmer sought to underscore Microsoft's long-standing and continued tight alliances with hardware companies. "Those partnerships are essential to the reimagination of Windows," Mr. Ballmer said.

Representatives of Dell, Apple and H-P had no immediate comment.

Microsoft showed off the two versions of the Surface. The versions running Windows 8 will run chips from Intel Corp., which supplies chips used in most PCs. The versions running Windows RT will be powered by chips from Nvidia Corp. based on designs from ARM Holdings PLC, a variety of chips widely used in cellphones and tablets.

—Andrew Morse and Ian Sherr contributed to this article.


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This post has been edited by CBEntr: Jun 19 2012, 06:48
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deegee178
post Jun 19 2012, 21:07
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I think this looks great and I'm a big apple fan. Not sure it would tempt me away from my iPad for personal use but as my work is looking at tablets I hope they go with Surface rather than iPad. I think it will be a great business orientated tool which is where the risk to Microsoft lies so looks like it could be a winner.
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CBEntr
post Jun 20 2012, 03:29
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QUOTE
5 ways Microsoft's Surface may be better than an iPad

By Doug Gross, CNN
updated 4:52 PM EDT, Tue June 19, 2012 |


(CNN) -- It's sacrilege to some Apple fanboys. It's also something none of Apple's competitors have been able to claim since that "magical" day in early 2010.

But when Microsoft unveiled the Surface tablet (actually a pair of them) Monday, the software company clearly had one ultimate goal: to make a tablet that's better than the iPad.

By most standards, Apple has crushed its tablet rivals that have tried to compete feature-for-feature. No single tablet running Google's Android system has gotten much traction (save the smaller, cheaper Kindle Fire from Amazon) and BlackBerry maker RIM's Playbook hit the market with a thud.

And Microsoft's past attempts at building Apple-like gadgets -- witness the iPod-copying Zune -- have failed.

Unlike some hasty competitors, Microsoft took its time getting into the tablet game. Earlier this year, the company rolled out the Windows 8 operating system, software that is optimized for mobile and that manufacturers such as Samsung and Asus are already building tablets around. But Microsoft clearly wanted to control at least one version of the hardware, a move it has largely shied away from during its history.

And Microsoft seems determined to get this one right. So, the question remains -- will this be the tablet that finally gives Apple a run for its money?

Details about the Surface are sketchy -- no price or release date were announced, and info about apps is scant. But there are at least five features CEO Steve Ballmer and friends showed off Monday that might make the Surface better than the iPad.

Keyboard

A frustration for many users of the iPad and other touchscreen devices is the keyboard. While it's possible to get somewhat proficient at tapping spots on a flat screen, most acknowledge it's impossible to get e-mail and other documents written as quickly as with physical keys.

Sure, there are third-party keyboards you can buy to add onto the iPad, but they can be clunky.

The Surface keyboard will be part of its Touch Cover, which is connected with magnets and flips open. There will be a version with pressure-sensitive flat keys and another with more traditional raised keys called a Type Cover.

They're both sleeker and thinner than many of the third-party offerings for the iPad. The Touch Cover is 3 millimeters thick, and the Type Cover is 5 millimeters.

And for the style-sensitive among us, they'll come in a variety of colors, including black, pink, red and blue.

Some folks see the inclusion of a keyboard as the Surface's big selling point.

"If it works well, the keyboard -- which I got to inspect at great length but not actually type on -- is going to be the Surface's killer attraction," wrote Slate's Farhad Manjoo.

"Lots of people get frustrated with the iPad because typing on it is a major chore. They want to use it like a full-fledged desktop, but they're stymied by the input method. ... If the Surface ships with the keyboard -- and if Microsoft markets the device as a tablet that will let you get some work done -- it could be a big hit."

Add the machine's trackpad and built-in "kickstand," and you've got usability features that current iPads don't possess.

Size

Apple has made such a compact, stylish tablet that many of its competitors look chunky by comparison. That's not true of the Surface, at least as it was demoed Monday.

First, its display screen is 10.6 inches, almost a full inch bigger than the iPad's. And the company says it's optimized to have essentially the same dimensions as a movie screen: So, farewell black bars when watching video.

The Surface for Windows RT is a fraction of a millimeter thinner than the iPad (9.3 vs. 9.4), while the heftier Surface for Windows 8 Pro will be 13.5 millimeters. The RT weighs virtually the same as the iPad (it's less than an ounce heavier), while the Pro will be around 2 pounds.

The Surface's Touch Cover, with the keyboard, is 3 millimeters thick.

"Every micron matters within Microsoft Surface," Microsoft's Panos Panay said Monday.

Power

Especially with the Windows 8 Pro model, Microsoft has set out to blur the line between tablets and the new wave of light, slim ultrabooks and their predecessor, Apple's Macbook Air.

Tablets have always been a hybrid hovering somewhere between a smartphone and a laptop, best used for game playing, Web surfing and media consumption. Microsoft wants the Surface to be something you can actually do some work on.

The Windows Pro model will run on an i5 Intel processor and come with up to 128 gigabytes of internal memory (the iPad currently goes up to 64).

USB ports

Both versions of the Surface come with two USB ports (2.0 on the RT and a faster 3.0 on the Windows Pro). The lack of ports has been one of the few persistent compaints about the iPad.

These ports open up the possibility of extra storage, printing and other external capabilities that should be easier and quicker than the workarounds iPad users need involving cloud storage, Wi-Fi connections and the like.

Xbox SmartGlass

The Xbox SmartGlass feature, which Microsoft rolled out at this month's E3 video gaming expo, will work with the iPad and Android tablets.

But it's not hard to envision Microsoft optimizing the technology for its own piece of hardware.

The system looks to make the Xbox a central device in the living room -- one that may or may not be even used for video games.

It will connect a smartphone or tablet with the Xbox, which in turn will be connected with the television. By connecting the devices, users can watch a movie on their television while getting bonus material on their tablet. They could also start enjoying a game or movie on the tablet, then transfer it to a TV -- or vice versa.

If the feature is front and center on the Surface, it will be one more step in Microsoft's push to bring all of a user's devices together within the flexible Windows 8 system.


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AndyJ
post Jun 20 2012, 10:34
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This made me LOL

QUOTE
MICROSOFT’S new Surface tablet is for those who don’t care what others think, the corporation has claimed.

As long as it does the job
The Surface looks deliberately pedestrian and comes packaged with a selection of uncool applications including Classic Rock Gig Finder, Birdwatching Assistant and Grocery Expenditure Buddy.

IT industry analyst Tom Logan said: “This is a shrewd move from Microsoft. When you think about it, there’s far, far more uncool people than cool people in the world.

“Probably less than 0.0000003% of the human race is cool.”

A Microsoft spokesman said: “iPads are fine if you’re the type who likes to sit in trendy bars, sipping so-called ‘lattes’ and eating ‘paninis’ – whatever they might be – while yapping on about ‘chillwave’ music to another idiot in tight trousers.

“However if you resent those people, don’t care about clothes and like word processing, spread sheets and making checklists of real ale pubs, this machine is for you.

“It’s militantly unexciting.”

The spokesman said: “Surface follows in a proud tradition of machines that are less cool than their counterparts – Betamax video recorders, ZX Spectrums and Blackberry phones – but don’t give a shit.”

Sales executive Stephen Malley said: “This is perfect for me, I have a dull job that I dislike and want something that reflects the inescapable mundanity of my existence.”

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