Attitude Magazine sold in publisher's firesale. Options

[KernowKid]

Attitude and Women's Fitness sold

Vitality Publishing, which owns gay lifestyle magazine, sold to Financial One Securities

The gay lifestyle magazine Attitude and Women's Fitness have been sold to Financial One Securities after the titles' publisher lost £1m in revenue because a magazine distributor went into administration.

Interactive Publishing, the parent of Vitality Publishing, which owns Attitude and Women's Fitness, received notification late last month that the magazine distributor Magazine Marketing Company was unable to trade due to financial difficulties and had been placed into administration.

The failure of MMC left another Interactive Publishing subsidiary, Trojan Publishing, with no revenue from newsstand titles for March, April and May – and none forthcoming for June, July or August. This amounted to about £1m and "left Trojan with no choice but to cease trading".

To generate funds and clear debts with Barclays Bank, Interactive Publishing sold Vitality Publishing for £421,616 to Financial One Securities.

more….

WWW.GUARDIAN.CO.UK/MEDIA

[ladsnet]

I read elsewhere that this is the end of the road for Attitude.

[Dead Handsome]

When did the take over happen. Cause yesterday on attitudes facebook they were asking for people's opinions on how to improve the mag. I wonder if this will effect subscriptions.

This post has been edited by Dead Handsome: Jun 2 2010, 18:50

[Brightonbased]

I read elsewhere that this is the end of the road for Attitude.

At £420,000, I doubt it if the new owners have anything to do with it.

[yellowcork]

I really hope Attitude doesn't fold. I know it comes in for a lot of criticism for projecting a particular image of gay men but it's a better read than Gay Times any day. Plus, any mag that persuades Ryan Thomas to show off his rear deserves a long life in my book.

[jumbler]

FOS sounds like a venture capital outfit. Won't they likely sell the mag on to another company, making a tidy sum in the process??

[Rustythedog]

I read elsewhere that this is the end of the road for Attitude.

Will I get back the remaining part of my subscription? Ha!

[ladsnet]

Well I seem to recall (being one of the victims) that last time they changed hands, all the subscriptions went tits up.

[jumbler]

Well I seem to recall (being one of the victims) that last time they changed hands, all the subscriptions went tits up.

You were a victim?? Did someone offer to hit you with a rubber truncheon??

[ladsnet]

Maybe the new publisher should merge the two mags.

Articles about how to strengthen your pelvic floor whilst on the beach in Sitges.